No Audience? No Brand! (week 2)

A prominent social media page cannot be successful without some sort of strategy, whether it was planned or just fell into place. Companies and people alike have tried to stand out in the workplace for many years, and we see that everyday though television, radio and newspaper advertising. Prior to the rise of social media in the workplace, employees could separate their personal and professional lives. Nowadays though, workers have to fear a reference to alcohol or sex coming back on them negatively in the workplace? Last time I checked, both of these are legal and quite popular in today’s society. Now that employers can see who they hire or what their employees did, it changes the work place so drastically that no one is entirely sure how to go about it. Therefore incorporating an efficient strategy is more important than ever.

The INC article got it spot on, find your voice! Social media is about connecting people together, it also needs to connect them in the right way. It’s vital to cater to your audience without sounding demanding, robotic or uniformed.

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People naturally respond better if they can relate to what is trying to be communicated.

Storytelling allows for this connection, gets people involved, entertained and most importantly, interested. As long as the viewer can find something beneficial with what is being communicated, they will continue to follow and support the brand. This prompts viewers to push others to connect to the brand because they felt a connection to it themselves. It keeps an overall positive outlook on the brand, and that is what it takes to be efficient on social media.

Will businesses continue to monitor social media in relation to hiring?

What do companies do if their social media strategy fails, and viewers turn on the brand?

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2 thoughts on “No Audience? No Brand! (week 2)

  1. You make a very good point that people now have to fear getting in trouble for doing things that are legal for those of a certain age. This is not a new concept, but given that our social circles now extend onto the web it’s much more prevalent. If a company heard about their employees engaging in certain activities through gossip, especially if they were discussed with a possible customer, they would likely have a negative reaction. That is essentially what employees are doing online through social media. Any post by any employee can impact the way a customer views a company.

    For that reason, I don’t see why businesses would stop monitoring social media. I also don’t see why they should. If you want to keep a part of your life off a companies radar, don’t post it on social media.

    I think what a company does in reaction to a failed social media strategy depends on how big the issue was and who the company is. But I think it all comes down to damage control .

    • That’s true, depending on how bad a situation is really determines the action that is will be taken. I believe since people/businesses are becoming more aware of what a harmful or offensive post can do to their reputation, they monitor it more efficiently.

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