Building an audience for you brand provides a greater opportunity for social media success. Employees can garner positives for a brand, and according to Best-Selling Author Dave Kerpen, employees are actually the most important audience, because they can help promote and raise brand awareness. A company stands behind its product, and it’s beneficial if there employees do the same. At the same time, can relying on your employees to bolster your brand actually harm it? What if an employee unintentionally sends the wrong type of message to the consumers? To me, it seems that although employers can endorse the brand, it’s more realistic when the “average” consumer does. These social media users respond to brand content more meaningfully when they can relate to previous viewers, or the average consumer.
The best way to go about building and maintaining a positive social media profile is to engage your audience with fluent content that they can connect with. It’s beneficial to approach it with an attitude that you are promoting yourself to be “voluntarily” followed. There are so many profiles out there; standing out above the rest is how you can find yourself atop of this social media realm. Incorporating a strategy and sticking with the trends will allow for this success. No one is forced to follow or promote anyone; they do it because they feel that connection or inspiration with a profile. Consistency is also a huge factor in building a profile. The audience is targeting you for a reason; if you are all over the place in your beliefs, then it’s hard for them to see what type of message you are trying to send.
The Conversation Prism stimulates the important moments in the evolution of social media. It gives insight into what social media platform is experiencing the most user responders. Is it a good idea for a company to follow this Conversation Prism in order to stay atop the social media market? I would say so, its priceless information to know what is currently on the popularity charts, so a profile’s focus can be on a specific social platform to gain active followers. The Conversation Prism has proved itself to brands, who continue to make it a vital part of their social media strategy.
Guy Kawasaki says, it’s best to find the right social network for you. Is it “smart” for a person or company to focus solely on a network which they are receiving the most hits, or should they still maintain activeness and consistency on other platforms?
Successful communities take time and investment in real people and can’t be built overnight. What tool or method do you use to measure whether you achieved your target goal on a certain social media platform?