Twitter: Where First Impressions REALLY Matter (Week 4)

Twitter has undoubtedly taken social media to an entire new level. By taking a little bit of everything and putting it into 140 or less characters allows users to get straight to the point with their message. The beautiful part about Twitter is it makes users think about how and what to tweet. Unlike other social platforms like Facebook or Instagram where you aren’t limited to a certain length of writing, Twitter makes you dig deeper to find a more meaningful point. There is no beating around the bush, you have a few sentences at most to impress your audience, and if it doesn’t stick with them, you might not have an audience. As Aaron Lee suggests, engage people early on.1twitter

No brand can find immense success without an active and well thought out plan to attract a certain audience. You have to cultivate a voice, according to Jill Duffy, and create an identity.2 This identity will ultimately be who you or your company is to all users. It is what defines your goals of attaining an audience and attracting them to your brand. Build your Twitter equity and credibility, says Michael Brito.3 Credibility will define your brand, because social media can expose it. Users aren’t settling for faux profiles or inconsistent tweets. The Twitter universe is now seeing through the faux situations and once one person sees it, it spreads like wildfires. All it takes is a simple retweet, quote and a hashtag and your credibility that was once there, slowly diminishes.

Speaking of poor brand decisions, there are some Twitter failures that might turn out to be ever so important to note when strategizing. One big one is inconsistent tweeting. There is nothing like a brand or person contradicting a prior statement. Do they fail to realize that we see through the “fakeness?” It needs to be approached with your audience in mind. Without an audience, there is no brand to sell on any social media platform. Engage with Twitter followers, acknowledge there comments and actions, and react in a positive manner. Never fail to listen/respond to your consumers, ultimately they are the determining factor in whether the brand succeeds or fails on Twitter.

Have you run across a Twitter brand/profile that sends contradicting messages? If so, how do you react to them?

As I spoke of how something on Twitter can spread like wildfire, do you actively look at current “Trends” on Twitter? If so, do you participate in the conversation?

What specifically catches your eye on tweets and engages you enough to want to know more?

Sources:

[1] Lee, A. (2012, August 08). If i could start twitter all over again, what would i have done differently?. Retrieved from http://askaaronlee.com/start-twitter-over-again/

[2] Duffy, J. (2013, April 16). How to use twitter for business. Retrieved from http://www.pcmag.com/article2/0,2817,2417634,00.asp

[3] Brito, M. (2009, June 24). 10 twitter best practices for brands. Retrieved from http://mashable.com/2009/06/24/twitter-brand-best-practices/

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7 thoughts on “Twitter: Where First Impressions REALLY Matter (Week 4)

  1. Thanks for Reblogging, SoshiTech.

  2. You said “What specifically catches your eye on tweets and engages you enough to want to know more?”

    That’s a great question.

    What gets me are Bitly links. There’s something about them that’s intriguing. It’s kind of like “what’s behind door number one?” I just have to click especially when there is some sort of call to action text within the Tweet.

    “Can you believe this? http://bitlylink

    I don’t know if I can believe it unless I see it.

    So I click.

    And guess what? I can’t believe I did, but I’m glad I did.

    • Fair enough, I appreciate the reply. The call to action is quite enticing, and for me to click on the link, I have to be drawn into it. I’m gonna start clicking every Bitly link I see now, maybe I’ll see the enjoyment in it as you do.
      Thanks for the reply, Dave.

  3. Great post!! I do look at trends on Twitter to see what is popular and what people are saying about it. That is half the reason I watch and live tweet during popular television shows. It is sometimes more entertaining to read people’s tweets than watch a show. I don’t really reply to what other strangers are saying but I do use the hashtag to participate in the trending topic.

    I always think that celebrity gossip brands such as E News, TMZ, and Bravo do a great job catching my eye by teasing their followers to make you want to click on the link to read more. I always fall for it! Sometimes it’s worth it but most of the time the teaser is something completely different than what I thought.

    • I love live tweeting! It’s a great way to interact with people on Twitter. Also great because you know you have something in common with those who you tweet with live, which in turn could increase you audience count.
      Thanks for the comment, Victoria.

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