I never thought I’d see the day where a social media networking site surpasses Facebook, at least not anytime soon. Google+ is changing the way online networking operates and is doing so at a rapid pace. Google+ ranks your quality of content, links, +1’s, activity and
basically bolsters your online reputation. Brian Clark believes that building an audience on Google+ maybe the smartest thing you do as a content marketer when it comes to improved search rankings. This hits directly with SEO’s, SMO’s, and how powerful of a tool they are in bringing awareness to a brand. Incorporated with these search optimizations is Google Plus authorship, which basically “ranks” your content, based off of interactions with people of high authority. So if you were to post something on Google+, a person with a strong online presence relays your post to his or her circles, then you instantly approve your “own” authority. Over a broad sample of bloggers with G+ profiles, those who use Google authorship tend to average a full Page Rank higher than those who do not, claims Mark Traphagen.
Although Google+ seems like it has it all together, it still currently trails Facebook on many scales of social interaction and amount of users. Facebook does a fantastic job of keeping content current as it relates to your profile. Taking notice of how you browse the site, who you interact with most, what brands you follow, who’s photos you like, which person’s page do you visit most, etc. They then use that information to provide you with a better experience on their social platform, almost like a “customized newspaper,”
according to Kurt Wagner, which highlights stories it assumes users will find most interesting by allowing the process to assign each new story a score, placing the highest scoring stories at the top of the news feed. This is only a small portion that makes up Facebook’s social graphs and algorithms that are used to enhance your experience and the Facebook brand itself.
None of this is possible without user’s being involved with these platforms. The best way to keep ahead of others is to always provide great content which appeals to your audience. Asking for interactions on your posts to increase activity is a great method, claims Amy Porterfield, as well as dominating the news feed. Having that one post, image or video that has a special appeal to the audience who almost feel they “have to” check it out, creates a realm of conversation.
Facebook wants to be involved in a lot of our online activity and have it connected back to their site in one way or another. Does this worry you that they are trying to control so much? Or do you prefer Facebook having their hand in your online activity outside of their website?
Do you like how Google+ is ranking your content based off of interaction with higher authority people?
Do you feel Google+ will ever become the most used social media platform?