Is Google+ really a better tool than Facebook? (Week 5 Readings)

I never thought I’d see the day where a social media networking site surpasses Facebook, at least not anytime soon. Google+ is changing the way online networking operates and is doing so at a rapid pace. Google+ ranks your quality of content, links, +1’s, activity and

basically bolsters your online reputation. Brian Clark believes that building an audience on Google+ maybe the smartest thing you do as a content marketer when it comes to improved search rankings. This hits directly with SEO’s, SMO’s, and how powerful of a tool they are in bringing awareness to a brand. Incorporated with these search optimizations is Google Plus authorship, which basically “ranks” your content, based off of interactions with people of high authority. So if you were to post something on Google+, a person with a strong online presence relays your post to his or her circles, then you instantly approve your “own” authority.  Over a broad sample of bloggers with G+ profiles, those who use Google authorship tend to average a full Page Rank higher than those who do not, claims Mark Traphagen.

Although Google+ seems like it has it all together, it still currently trails Facebook on many scales of social interaction and amount of users. Facebook does a fantastic job of keeping content current as it relates to your profile. Taking notice of how you browse the site, who you interact with most, what brands you follow, who’s photos you like, which person’s page do you visit most, etc. They then use that information to provide you with a better experience on their social platform, almost like a “customized newspaper,”

according to Kurt Wagner, which highlights stories it assumes users will find most interesting by allowing the process to assign each new story a score, placing the highest scoring stories at the top of the news feed. This is only a small portion that makes up Facebook’s social graphs and algorithms that are used to enhance your experience and the Facebook brand itself.

None of this is possible without user’s being involved with these platforms. The best way to keep ahead of others is to always provide great content which appeals to your audience. Asking for interactions on your posts to increase activity is a great method, claims Amy Porterfield, as well as dominating the news feed. Having that one post, image or video that has a special appeal to the audience who almost feel they “have to” check it out, creates a realm of conversation.

Facebook wants to be involved in a lot of our online activity and have it connected back to their site in one way or another. Does this worry you that they are trying to control so much? Or do you prefer Facebook having their hand in your online activity outside of their website?

Do you like how Google+ is ranking your content based off of interaction with higher authority people?

Do you feel Google+ will ever become the most used social media platform?



8 thoughts on “Is Google+ really a better tool than Facebook? (Week 5 Readings)

  1. I’m not sure if Google+ will ever be the most “used” in terms of engagement, but all businesses and content producers will eventually find their way to that network or pay the consequences.

  2. I agree with you, Adam. I never really knew how beneficial Google+ is for businesses and content producers until I enrolled in your course. Definitely opened my eyes to the platform and I want to continue to learn as much as I can about it so I don’t end up “paying the consequences” like others will.
    Thanks your your reply!

  3. Hey Gavin,

    I think it makes sense for Google to rank content based on who is interacting with it. If a high authority figure is interacting with your content, it must be good. I think the trouble is working your way up the totem pole, so to speak. Making great content is challenging, but getting in front of the right audience can be just as difficult. I guess in that aspect, it could be considered unfair but hopefully good content will spread itself.

  4. Hey Sean,
    that makes sense. I like your analogy on “working your way up the totem pole,” because that’s really what were doing with every post since we aren’t high authority figures (yet).
    Thanks for your reply.

  5. You said, “Do you feel Google+ will ever become the most used social media platform?”

    There’s no way to actually know, but at the current perception … it’s like no one uses it. I know that’s not the case, but it seems like Google Plus is a non-player in the social scene.

    So I don’t think it will overtake Facebook. Ever.

  6. Hey Dave,
    I have noticed that more people use Google+ the more I interact on it. I think it’s a great place to connect your content with people, especially people you don’t know. I feel when building a brand, the people who connect with you, you will most likely never meet in person. I don’t think it will overtake FB necessarily, but I feel it will continue to gain popularity.
    Thanks for commenting.

  7. I like that Google+ is ranking your content based off of interaction with higher authority people because I think it forces you and serve as motivation to create great content and connect with people who are paving the way and respected in their field. I think has more people learn about Google+ and the benefits it can have on a brand even more people will use it, but I think people also tend to remain loyal to the social media sites that they enjoy the most and will continue to go to those sites first when it comes to releasing content.

    • Very true, Emily. It seems to me that Facebook is better for interaction with people you know, and Google+ is good for interaction with people you don’t know. Using the communities function and being able to target only a specific audience to your posts on G+ has a huge upside. I do think people will stay loyal to their preferred social platform, but I do feel G+ will expand with users in the future once people are aware of how powerful it is.
      Thanks for you comment.

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