LinkedIn: A New Era of Employment (Week 6 Readings)

LinkedIn has revolutionized the employment marketplace industry. Companies are increasingly using LinkedIn as a vital tool in their hiring process. There are ways to ensure you stand atop of this virtual hiring platform. The most important part of building a successful profile is your headline, according to Lewis Howes, it’s the first thing that shows up anytime someone does a search online. Headlines are like first impressions, they are imperative in the hiring process.


Employers also like seeing who you are, because they want to make sure whoever they higher will represent the brand in a positive manner. Implementing a summary on LinkedIn will give employers that extra boost to further scout your profile. Be sure to write a strong summary about yourself that summarizes your experience, your achievements and who you are as a professional, says Kristi Hines. Although filling out LinkedIn profile information to the fullest is the most beneficial way to get noticed, creating an engaging headline, thorough summary and a uploading a clean profile picture are three of the best methods to bolster your LinkedIn profile.

One thing that could be more important than having a great profile is having one that is mistake free. Mistakes are noticeable and can turn off employers who are browsing your profile. You should list every job, activity or volunteer work you were part of because it li3might be attractive to employers. Eliminating past jobs or volunteer work from your experience is a huge mistake because you never entirely know what an employer is looking for, claims Libby Kane. Those who do make this mistake run the risk of being overlooked by an employer. You can’t have too much experience on your profile, what you expect to be the least important could actually surprise you.

Following simple rules and creating engaging content that you feel employers want to see, will give you the upper hand. LinkedIn is an outlet for you to sell yourself to employers, so make sure whatever you put out there reflects who you want them to see you as. LinkedIn is a rapidly growing social platform, whose revenue growth is outpacing that of Facebook, Zynga and Groupon, according to Evelyn Rusli. With profitable earnings, increased traffic and continual user growth, LinkedIn is establishing their brand as one of the top online social media platforms.


Have you ever been offered a job position solely based off your LinkedIn profile?

Do you feel like you are utilizing LinkedIn in the best way possible?

What do you think is the most important part of a successful LinkedIn profile?


4 thoughts on “LinkedIn: A New Era of Employment (Week 6 Readings)

  1. Gavin,
    I have not been offered a job, but I have been on interviews with recruiters based on my profile and resume. They haven’t led to anything, but I think that always led me to believe I had a pretty decent profile. I was wrong. I now realize that I need to do a lot more in order to truly have a great LinkedIn profile. I need to be pushing out engaging content whether it is mine, or I am sharing someone’s content. I also need to be engaging in groups that follow what I want to be a part of in order to grow my influence. I think engagement is the most important part of a LinkedIn profile, or any social platform profile. Making sure that the profile isn’t stagnant is always the key to success. Great post!

  2. I agree with you, Amanda. LinkedIn separates itself from other social platforms as far as making connections goes because the connections you make on LinkedIn are more professional. Engaging with brands and companies and putting yourself out there is super important on LinkedIn. As you said though, you have to have that profile that stands above all!
    Thanks for commenting!

  3. “What do you think is the most important part of a successful LinkedIn profile?”

    I think honesty is the most important part. I think the days of fudging a resume are slowly coming to a stop because a site like LinkedIn can help deter the fabrications.

    How? Through connections and a publicly viewed profile.

    Since we put our professional lives in the public eye, if something is faked or exaggerated, someone can easily call BS. It’s so much harder on the hard-copy resume since the only people seeing it is you, the HR department and the person hiring.

  4. Hey Dave, LinkedIn does do a great job of showing what type of person someone is and whether or not they are a qualified candidate. Separating professional lives from private is becoming harder as with the advancement of social media. We (as users) just have to maintain our profile(s) to ensure nothing harmful to your reputation is put in the digital eye..

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