When you hear talks of social media platforms, rarely does “YouTube” enter that conversation. Why? Because people aren’t aware that YouTube is actually a social media platform and it’s having positive impact on brands and businesses who utilize it to promote their agendas. As Rich Brooks states, you can add friends, subscribe to channels, “like” and “favorite” videos and even comment on them. This bears a striking resemblance to the other social media platforms we are all familiar with, right?
Another social media platform that has been underutilized as part of brand strategy is Pinterest. This platform has grown exponentially and can now assist a brand in bringing in business and revenue/According to Kathleen Davis, Pinterest can drive massive quality traffic to your site, builds relationships that can increase credibility, and is overall a better choice than Facebook and Twitter for sharing business product images and videos. The “pin it” function allows users to take a piece of content from a brand, “pin it” to the board on their profile and share it with followers. Brands bring in prospects and appeal to consumers by sharing content/products in an exciting and noticeable fashion on Pinterest, which in turns brings awareness to the brand. Pinterest can help you build a community of vibrant prospects that can become leads and customers, says Roy Okupe.
Pinterest should undoubtedly be part of any brands social media marketing strategy. The platform is growing leaps and bounds and users are becoming more active. YouTube should also be integrated into the strategy because it also boasts an immense amount of uses. According to Harry McCracken, YouTube exhibits four billion hours of viewership a month and is more popular than ever. To stay with what is current in the ever-changing field of social media, these two platforms are a current “must have” for any brand strategy. Not only are both cost-efficient, but each has the power to reach massive amounts of audiences.
How would you best incorporate YouTube and Pinterest into your social media strategy?
Do you feel you are currently utilizing YouTube and Pinterest effectively? If not, how can you?