Search Engine Optimization or SEO’s are crucial to the success of any brand. It’s amazing the drastic difference off traffic hits from search engines websites receive based on where they rank via SEO. According to Chitika Insights, a website with the first position in Google results receives 33% of the search traffic for a keyword or phrase, compared to 18% for the second position. This graph exemplifies just how important it is to rank atop of search engines:
So the question is, how do you build up your SEO presence to keep your brand prominent via search? Cognito, a PR and Marketing Firm, suggests:
Content – good, consistent content that is updated regularly.
Keywords – the right keywords are important and Google Analytics assists in telling you which phrases receive the most goal conversions.
Text Styling – incorporating italics and bold font increases hit chances.
Hyperlinks – use hyperlink phrases that contain your keywords.
Analytics – one of the most important parts of SEO, analytics should be thoroughly monitored.
One very helpful way for people to have content rank higher is to post with Google+. You are substantially more likely to yield higher search engine results when content is published to your G+ account. If you share content out on Google+ and people indicate they like it by clicking on the “Google +”button, this will help with ranking content, according to Ian Cleary.
There is no better time than now to incorporate positive SEO into your brand’s online campaign. Take advantage of what is on the internet that assists with your SEO strategy. Google Webmaster tools can also be highly beneficial because it informs you of problems it identifies when indexing your site.
Do you currently use Google Analytics or Google Webmaster with your site, if so, do you feel it’s effective?
What else do you feel is important to SEO that isn’t listed above?
Do you regularly post your external content on Google + to increase search traffic opportunities?