Social media is changing the way of journalistic practices everywhere. What used to have to be created, approved and published is now instantaneously given to you via social media. You’ve been on social media and saw a tweet, post, status update, etc. that was huge news. You never had to wait for a newspaper or broadcast, you were told of it first hand on social media. The news needs to be given to the people as fast as humanly possible and the element of social media is enabling this to happen
Alyssa Kritsch presents four ways in that social media is changing journalism.
1) Source From the Street – the firsthand witnesses (everyday people) are equipped with devices that easily allow them to share content that is news.
2) Master the Art of Listening – audiences are fully capable of producing good content nowadays, so find it and listen to it.
3) Amplify Your Story – schedule your posts to target your specific geographical location.
4) Analyze the Results – keep tabs on the content that is current, relevant and informational and use free tools, like Hootsuite, to filter out what fits your brand best.
As we see, there is most certainly a shift in journalism. So much so that Jayson DeMers, CEO of AudienceBloom, believes we could possibly see the extinction of print journalism in the near future. One of the main reasons behind this is the general timeliness of content. There is no more time to wait for content to be produced, we want it now! That’s the power social media has over traditional journalism. Lisa Barone feels the elimination of the “middle man” is one reason for the rise in social media uses for brands. They no longer have to go through any barrier to communicate efficiently with audiences. Social media allows brands to become personal and human in the way in which they interact with other users of a particular platform.
Do you feel that “print” journalism is on the path to becoming obsolete?
Is social media your primary outlet for attaining news stories and current events?