The International Federation of Association Football, commonly known as FIFA, is the global governing body of all association soccer. FIFA is primarily responsible for organizing major international tournaments and cups. Most notably the “World Cup,” which is one of the most viewed sporting events in the world.
Since FIFA is basically the “head” name in the world of soccer, I believe they will rank in the upper echelon of search results. Below is a list of 10 keywords I feel embody the “FIFA” brand. I did a “Google Search” on the following 10 keywords to see exactly where FIFA ranks in accordance to each:
(Note: Since Google takes into account your current location when searching, I’ve expanded my search location to all of the United States. This will help to nullify search results based solely off of my geographical location. Search shows 10 results per page)
- Soccer: Page 2, Result #1
- Football: Beyond 20 pages
- World Cup: Page 1, Result #1
- Football Associations: Page 1, Result #5
- Brazil: Page 1, Result #4
- International Soccer: Page 1, Result #1
- Ballon d’Or: Page 1, Result #1
- Soccer News: Page 1, Result #6
- Soccer Matches: Page 1, Result #5
- Soccer Rankings: Page 1, Result #2
As you can see above, FIFA has performed well via SEO. They maintain and update content efficiently to stay current. Upon further review of the FIFA website, I viewed the coding (html/alt tags) to see if any of these keywords appear on the homepage. Here are the results:
- Soccer: 2 times in meta keywords and meta properties.
- Football: 52 times, but considering search was in the United States; it was more prone to show American Football results, as opposed to European Football results.
- World Cup: 35 times throughout content, image alt’s, meta titles and links
- Football Associations: 9 times in meta description, meta titles, meta properties and meta keywords.
- Brazil: 19 times in image alt, links and meta titles
- International Soccer: 0 times, but the word “international” was shown 12 times with various supporting words.
- Ballon d’Or: 42 times. Used aggressively based on the date of this award being the same day this blog post was composed, January 13, 2014.
- Soccer News: 0 times, but the word “news” appeared 189 times.
- Soccer Matches: 0 times, but the word “matches” appeared 4 times in links and meta titles.
- Soccer Rankings: 3 times in meta title and meta properties.
Overall, FIFA does a great job of implementing these keywords throughout their homepage. Added with the credibility and reputation of this brand, efficiently using SEO’s makes them a top contender for spots on various related industry search queries. It is to be expected of an organization of this magnitude though to be on top of these types of searches because they have the resources to be. Nevertheless, they’re going about SEO in the right way that keeps consumers involved in their online agenda.