Part II of the “Sports and Social Media” survey deals with the results. The results are based on 23 respondents over a 5-day period. Below lists the 10 survey questions and the results, as well as my interpretations of the data. I would also like to thank the 23 participants for taking time out of their day to take this survey.
Questions and Results
What is your gender?
13 male participants and 10 female participants
Which category below includes your age?
23-27 years old: 17 participants
28-32: 3 participants
33-37: 2 participants
43+: 1 participants
Do you watch sports?
Yes: 22 participants
No: 1 participant
What electronic device do you predominately use when watching sports?
Laptop Computer: 2 participants
Television: 18 participants
Smartphone: 1 participant
None: 1 participant
Which of the following sport(s) do you follow?
What is your favorite way to get sports news?
Internet: 11 participants
Podcasts: 1 participant
Television: 10 participants
I don’t follow sports news: 1 participant
Which of the following social media sites do you personally use?
Facebook: 23 participants
Twitter: 18 participants
Google+: 12 participants
Instagram: 18 participants
Have you ever participated in a discussion about sports on a social media platform?
Overall, what is your level of enjoyment as far as being a part of and/or reading conversations on sports via social media?
Strongly Dislike/Dislike: 0 participants
It’s O.K: 6 participants
Like It: 10 participants
Love It: 5 participants
No Preference: 2 participants
Expectations, as written in Part I, were met in this survey. As a sports fan, I find social media to be a great outlet to interact with other fans. I wanted to know just how other people felt about that, as well as sports and social media as a whole
To start, it’s worth noting that most respondents (male and female) are sports watchers, there was only one who wasn’t. The participant who wasn’t involved in sports was a 43+-year-old male. This was the most surprising part of the survey to me. I assumed—no offense ladies—that it would be a female who wasn’t part of the sports industry at all.
Of all sports, football ranked the highest one followed at 91% of total survey takers. Given that football is the most popular sport in America and the fact that this survey was done the week in preparation for the Super Bowl, these results don’t surprise me. The “timeliness” of the sporting event is also present in the Olympics; in which over 50% of participants say they follow. It would be interesting to conduct this survey during a year when there are no Olympic games, to see if those results would be equivalent.
As far as how people prefer to get their sports news, the Internet and Television were almost tied. This surprised me when seeing the “Internet” as not substantially ahead of all others. These results show people still enjoy sports news programs. Another reason I was surprised in these results is the fact that most sports news that’s seen on television can also be viewed online. Considering the ease of Internet access and the fact that smartphones are in our pocket, it just seemed like it would be a more popular choice.
I chose to only include 4 social media platforms in this survey, because I figured these 4 are ones where you’re most likely to encounter sports conversations. All participants were active on Facebook, 78% for Twitter and Instagram and 12% for Google+. All in all, each participant is an active member of at least one social networking site.
It was important to ask how people felt about sports conversations on social media. Even if you try to avoid them, you will see sports conversations. Especially when something big happens that non-sport networks pick it up or something sports related is trending and you see it on the sides of your screen. I needed to know whether people had a problem with it. Only 13% found sports conversations to be a negative part of social media:
Participant #5: Male (23-27 years of age). Follower of many sports and has been involved in sports conversations on social media. My analysis of this participant is that he enjoys it, even though it’s not a “good” thing, because he said he “likes” sports conversations on social media. This was interesting because I’ve never looked it from a perspective of enjoyment—while being negative. I can assume the hostility, profanity and overall aggression that can boil over in sports conversations that makes him feel that it’s not a good aspect of social media
Participant #11: Male (23-27 years of age). Follows 3 sports and uses laptop for news and watching. Participates in conversations, but doesn’t see them as a positive aspect of social media. I’m thinking he has had some similar experiences that Participant #5 had.
Participant #23: Female (23-27 years of age). Follows 3 sports also and has been involved in sports conversations. “Likes” them, but doesn’t see them as a good thing.
The commonalities of these 3 participants are that they have been involved in sports conversations, yet they still feel they are negative to social media. Prior to this survey, I figured anyone involved in sports on social media looked at them as a good thing. Very intriguing results, and definitely one I didn’t foresee.
In the end, I was happy to see that no participant “strongly disliked” or “disliked” reading or being a part of sports conversations on social media. This result gives me the belief that people are accepting it for what it is, entertainment. Social media gives us an outlet to discuss an array of information on things we find interesting and sports conversations are at the forefront of topic being discussed.