It’s always interesting to see what comes up when you Google search your name. It’s different for everyone and many variables determine what will come up and from what page. Regardless, Google searching yourself is very important in regards to who you are. Just as you have a persona in real-life, you also have an online persona. The lines that once separated the two are fading away and people are now using online reputation as part of their “evaluations” for who you are. We used to have that separation between our personal and professional lives, but not so much anymore.
Here are 5 reasons why you should Google yourself, according to this Brand.com article:
1) Being clueless is not a good thing: Have a general idea of your digital surroundings and stay on top of things that might involve you.
2) You need to know who is saying what: You have to know who is posting content about you so you can act on it, communicate and resolve any issues.
3) Take action against defamatory content: If something isn’t true about you, contact the appropriate party to have it removed from search results.
4) Suppress the negatives, improve the positives: Try to get negative search results to appear lower or off the 1st page of searches so people won’t be able to see it as easily.
5) Own the first page of Google Results: Dominate search results with your content. The ultimate goal is to be at the top of a Google search.
When doing a Google Search on myself, I wasn’t surprised at what comes up because I usually do a search a few times a week on my name, as well as have alerts sent to my email, just so I can monitor my “online image.”
When searching name:
I do not appear at the top of Google as far as Facebook goes, that is a different Gavin. This is because I still have my Facebook settings somewhat private and have had them that way for some time. I feel like it’s safe to change it, since I’m now publishing more and more on the net, but for the time being, my Facebook result a wasn’t on the first 5 pages of Google. As that is definitely not good, it’s nice to know that Facebook is doing its job as far as keeping my profile more privatized since those are the settings I chose. It is important to dominate the first page of Google though, so needless to say, my Facebook settings might be changed in the near future.
My Blog, Twitter and Pinterest was also part of my first page results. This does not surprise me, I’m actually quite happy about it though. Much of the content I’ve posted as far as “works” on the Internet has been to this blog. It’s nice to know that Google is ranking my results high in their algorithm. I’m also lucky enough to have a somewhat unique name, as opposed to a “Mike Smith,” which helps eliminate some competition.
I’ve already stated I want me Facebook results higher, but I also want my Google+ results higher. The best way to do this is to keep putting content on the platform. I don’t use Google+ as actively as I should, even though I know it’s benefits (makes sense right). When I start actively linking content to my Google+ page, it probably won’t have the search results of it on next to my “online poker” stats from 2007.
I also noticed something interesting, when typing in my name on Google.
This blog and my Google+ profile showed up. I’m not sure if that has something to do with my web presence as far as it seeing my search history, but I thought that was pretty interesting. It further proves the emphasis that Google is putting on individual’s Google+ profiles.
I didn’t receive many results, because I try to keep my email very professional related. I do have a different email that I use occasionally online when I think they are going to start spamming me after they get it. As far as the email that I use most, the only results I got was my Google+ profile.
Ranking on top of “Google Searches” is truly invaluable to a brand’s online reputation. It becomes harder when you are trying to get something other than your name out there because you face immense competition. I feel that using SEO’s effectively, being active on social platforms, and creating good and efficient content are key to dominating a Google search. If your going to be online, you need to stay active and monitor what is being said about you and your brand. People are now using what they see online as a basis for who you are as a person. Your digital and real-life “self” is on the path of conjoining, so be ready!