Every social media platform’s “terms of service” varies, but one commonality with all is that they are centered on protecting the brand name. No social media platform is willing to risk their reputation and value based off the actions of its users. Therefore, as users, we are required to accept each platform’s “terms of service” in order to use their product. As this is a valid approach to any business, many times these terms are lengthy, confusing and not read by the user.
Another problematic ethical implication with the app is the regulation that prevents users from taking any
pictures of individuals without their consent. Many images that are sent, in fact do show other people, and at times, those are people who might seem out of the ordinary to the person taking the picture. “Snapchat Leaked” and similar sites are home to many images that were taken without consent. Nothing has been done to people
who do this, and even though Snapchat prevents it in their terms, it seems to have fallen on deaf ears (or eyes in this instance).
Snapchat has recently settled with the FCC over the guarantee of content “disappearing forever,” to which 4.6 million phone numbers usernames were exposed. In an app whose selling point is vanishing content, it was still exposed. This brings into question the safety of using the product and whether or not Snapchat’s integrity has been compromised for good.