Trust on social media is a hard to come across. From my experience, I rarely “initially” trust an individual on social media unless I have prior knowledge of who they are. These people are usually those who I see in alternate media outlets outside of social media. This doesn’t mean I don’t follow random people on social media if I see them making good points, but I don’t “entirely” trust them initially. To me, trust takes time and observation. If they keep their content consistent and relevant, I’m more likely to continue following them.
One individual that has stood out to me on social media is Colin Cowherd, an ESPN personality who, to me, is a realist. I’ve been a supporter of Colin for years now, and have thoroughly enjoyed his television shows, writings and radio programs. The main reason I admire him is because he doesn’t hold back on his views. He keeps his content entertaining, thoughtful and informative, and does it in a way that is quite appealing to the avid sports fan.
He displays a controversial, but “real” style of behavior. He says things that those in a similar position as him, shy away from. He isn’t scared to tackle any topic that comes his way. Of course there are times when I don’t agree with every viewpoint or argument that he brings up, but that doesn’t prevent me from thinking about it from his perspective. I feel he keeps the overall “interest” factor at a high. I can’t think of any better way to describe him, then he does with the title of his recent book publication, “You Herd Me! I’ll Say It If Nobody Else Will.”
Consistency is huge with Colin. He has certainly established “his own voice” on social media. I admire the fact that he responds to negative comments about him on by usually re-posting or re-tweeting them. This proves to me that he knows what and who he is, and regardless of the negativity shown to him, he won’t change the way he does things. That is a highly admirable and trustworthy quality that I have found with Colin.
The way that Colin benefits from earning my trust is that he knows fans, like me, are supporting him. He welcomes interactions and comments from viewers and will take whatever they are head on. He welcomes debate, sees it from the other people’s side, and then offers his take on it.
In the many years I’ve avidly followed sports, Colin is one of the few expert individuals who I trust. If you are a sports fan like myself, or just enjoy entertaining and slightly controversial content, check him out: