The Sports Riport


Approximately 63% of the American public watch sports, according to a USA Today Gallop Poll. Those numbers are staggering when you think about it. People love the sporting industry, simple as that. How many times do you see sports team being promoted on people’s clothing, cars, houses, etc.? When you go to restaurants, stores and people’s houses—how often do you see sports on TV? I for one can say that I can’t remember a day to which I didn’t tune into a sporting event. They are what drives many people, brings excitement and passion into their lives. It’s not just coincidental that the most recent Super Bowl, Super Bowl XLVII, was the most watched television program in the history of the United States.

Due to the rise in the popularity of sports, we are also seeing a rise in sports networks, broadcasts, reporters, writers, websites and blogging. There is money to be made in sports, but only if you can find a way to appeal to the fans. Just as sports rely on fans, so do sport’s programs. Without fans, the industry is obsolete. So the question is, what type of “production” could bring in these fans?
Personally, I feel we are lacking an overall sports program that appeals to the hardcore fan. Believe it or not, there are people out there who really live and die by their team. It’s a part of their life, a passion, something to look forward to every time their team plays. These fans have a passion, and many times, go great lengths to let their passion be shown.


I’ve said it once and I’ll say it again. In order to find space in this competitive marketplace, you have to find a way to reach the fans by giving them something original, unique and entertaining. There is no competing with the big business of the major sports networks like ESPN, CBS, and FOX. They have established themselves in the upper echelon of sports, and they have gained trust in the public with their diligent reporting and amazing broadcasts. The best option to enter into the big sports outlets is to have one of these networks actually pick up your program—easier said than done.



What I’m looking to create is an online sports program that brings a new style of analyzing and reporting sports. I’m going to establish a more “personable” sports broadcast, with few limits. The overall concept is to let people discuss sports as they would with their friends, family and fellow fans. The overall uses of profanity, aggression and smack talking are more than welcomed. It is a program that is uncensored, it let’s people say what’s on their mind and debate with other fans on the topic.

Sure, it could be looked at as distasteful and questionable when you provide people an open and uncensored forum, but there is a market for that. Social sportsmedia has become a dominant outlet in people discussing and engaging with fellow fans on various sporting events and programs. The program will look to hit on trending topics and issues, while motivating people to become involved. There needs to be a sports program that is uncensored, real, and at times, inappropriate.

The program that I’m looking to establish is called “The Sports Riport.” Along with my friend who has background in web design, VFX, graphics, filming and editing—we are looking to get the ball rolling as soon as possible. The name was chosen to show that we are promoting the “edgy” side of sports. That we aren’t “reporting,” we’re “riporting.” In translation, we are “ripping” or being “controversial” on many sporting issues, and encourages our audience to do the same.


Target Audience

I feel out most beneficial key public would be sports fans in general. Predominately, the one’s who are “actively” involved in the industry that can relate to more of an “advanced” style of sporting conversations. Once a descent fan base can be established for the program, we can then look for them to promote our brand. The way I’m looking into going about it is through social media engagement. We need our audience to know that we want to hear people’s thoughts and opinions, while offering a response, ultimately creating a productive conversation. Our demographics would range in more of the “adult” range, considering there will be limited censorship.



Effectively promoting a brand, especially a start-up, is invaluable. Without successfully getting our brand image and message out, we are putting ourselves in a nearly impossible situation of trying to attract an audience. Considering we are in the beginning stages, we are looking to hit social media hard. The best way to do this is to stay on top of trending sports topics, engage audience’s topics, send personal tweets and encourage them to support our brand. We have to build that initial audience in order to progress.


Once the brand attains recognition, whether that’s on a small or large scale, we will then look to begin on “incentive type promotion.”

Such as:

“Tweet us your sports topic, and we will debate it.”

This will get people involved, hopefully we can answer some of their questions.

“Who will win the NCAA Basketball Tournament? Winner receives $25 gift card.”

We would chose a random person out of all the people who got predicted the champion, then directly message them if they win, as well as post the winner on our social media channels so other’s will know it’s a legitimate promotion.

“Click here (a link to visit our website The Sports Ripport”

Utilizing will be important so we can monitor where we are receiving the most success based on each platform. Also will add a link to our “shop” page and offer various discounts with promo codes.


Utilizing Proven Promotions/Campaigns

Taking advice of some proven social media promotions, the New Jersey Devil’s NHL Hockey team created a “Mission Control” on social media to bring fans closer to the team. The best part is the fans basically worked for the team. As volunteers, they would monitor social media channels and answer questions. What this allowed for was more engagement with their audience. A big issue with engaging followers on social media is actually being able to individually respond to each message sent to you. What the Devils did was bring in people to answer questions; they acted as a “support team” for the organization.


The Devils actually profited from the campaign, almost doubled their Facebook fans and had their Twitter account reach over 25,000 followers. I feel the success came because instead of looking at a viewer as “part of the crowd,” they individually catered to them, thus increasing the overall “personal” feel. You want to get your audience and customers involved in your social media campaign, and if you can make them brand advocates, it can be successful. I feel the NJ Devils stand as a symbol of one of the most effective sports social media campaigns to date.


Implementing a Similar Promotion

In order to create a similar promotion to “Mission Control,” we need fan involvement. We can do this by providing rewards to people who participate. By monitoring a certain social media platform, those who are the most engaging as sportssectionfar as being advocates, will receive the most attention. We will take a handful of people and put them into a drawing, and the winner would receive a prize. These prizes won’t be anything extravagant, a gift card, or half off at the store—something of that nature.

Due to the continual increasing of popularity in online incentives, we can’t afford to skip on it. As a start-up brand, there has to be a “reason” for people to chose us. If we can reach an audience of sports followers, let them know what we do and that we run various promotions for our followers—then we have a chance to compete in the marketplace.



Keeping a firm grasp on our analytics will be crucial for this brand. With using real-time analytics, we will be able to monitor visitor activity as it happens; therefor we limit the risk of falling behind with our audience. This will be effective when people visit our website, so we can see exactly the experience they had. As much of our program is involved with social media, we still need to attract visitors to our website. The website stands as the centerpiece of this brand. Social media acts as our outlets to bring in engagement and conversation, but ultimately getting them involved in our website is our main goal.



Collecting data is a key part of any online campaign. We want to ensure we continue to monitor each of our online platforms. When people take the time to offer conversation to us about our brand, it is our responsibility to return an answer.

Adding social plug-ins will also assist in our effort of advertising. The audience needs to easily be able to connect to all of our digital spots.

Social media marketing will also be essential. Social listening will allow us to learn about what conversations are happening and where. We need this information, simply because we have to fin da way for people to notice our brand.

Google Analytics will also be necessary. We are firm believers in trying to stand out the best we can on anything Google related. Every blog post will be connected to our Gmail account to increase our SEO. Google’s “Activity Stream” will be utilized. It will assist us in monitoring online conversations, one of our primary focuses.


Final Goal

Although currently in the beginning stages, I feel bringing a more personal and uncensored side to sports could yield a big audience. Fans are passionate people and they enjoy the aggressive and competitive side of sports. They aren’t always polite, reasonable or respectful to other fans or teams—but it’s all part of the game.

Attracting the appropriate audience, supported by 2 sports enthusiasts who create original, entertaining and controversial sports content can find a place in this industry.

Sports Fan



People Supporting People with Crowdfunding

My first impression from going to the Kickstarter crowdfunding website was that people like to be involved in innovative things Kickstarter_logoand in turn, people like to be rewarded for being involved. I like the whole “backer” aspect of this crowdfunding platform and the reward they get for pledging money varies with the value that is pledged. It’s a great way to keep people involved in a campaign, because you are way more likely to get support if you offer something in return.

I came across a few projects that interested me on the website. One of them being SOSU Barrel-Aged Sriracha. Barrel-Aged SrirachaI’ve always loved this type of condiment and use it on a wide variety of foods. They age the sauce to give it a fruity, spicy and smoky flavor, 3 great flavor combinations. Their entire story is very moving and you can tell they really have a passion for creating amazing condiments. Their incentives for donating aren’t as rewarding as some other projects I’ve come across, but that just shows the love people have for this flavor of sauce (considering they are willing to donate $25 to receive a bottle). People also seemed to support this page not just to be rewarded, but also to get the product on the shelf.  


It has gotten some rave reviews from legitimate sources, and they have well on their way to the ultimate goal of raising $100,000. I didn’t donate, but they will have a buyer in me when the product goes mainstream.

Another project I was quite fond of was the Sports Media Training Camp. It is a 2-week intensive course that assists people with making their dreams come true in becoming a sports broadcaster. SportsMedia_imageThere isn’t one definitive way to get into the industry, but this program puts you on the exact path you need. I actually sent a message to the project head, David Gow, in hopes of being a candidate for a spot in this program. I think it’s a project that could go a long way, and I definitely plan on being a backer.


As far as having creating a project to add to Kickstarter, I’m not currently there yet. I was highly impressed with many of the projects on this site, and you really have to find something that can interest people enough to reach your financial goals. It has to be something concrete that people support, not just a thought. I would like to use this crowdfunding platform for when I do have a project that needs funding. I just want to make sure when I add my project; it is as professional and cohesive as possible.

Props to these types of websites though, people funding people’s dreams…pretty inspiring to say the least.

Google Yourself…See what comes up!


It’s always interesting to see what comes up when you Google search your name. It’s different for everyone and many variables determine what will come up and from what page. Regardless, Google searching yourself is very important in regards to who you are. Just as you have a persona in real-life, you also have an online persona. The lines that once separated the two are fading away and people are now using online reputation as part of their “evaluations” for who you are. We used to have that separation between our personal and professional lives, but not so much anymore.


Here are 5 reasons why you should Google yourself, according to this article:

1)   Being clueless is not a good thing: Have a general idea of your digital surroundings and stay on top of things that might involve you.

2)   You need to know who is saying what: You have to know who is posting content about you so you can act on it, communicate and resolve any issues.

3)   Take action against defamatory content: If something isn’t true about you, contact the appropriate party to have it removed from search results.

4)   Suppress the negatives, improve the positives: Try to get negative search results to appear lower or off the 1st page of searches so people won’t be able to see it as easily.

5)   Own the first page of Google Results: Dominate search results with your content. The ultimate goal is to be at the top of a Google search.

When doing a Google Search on myself, I wasn’t surprised at what comes up because I usually do a search a few times a week on my name, as well as have alerts sent to my email, just so I can monitor my “online image.”

When searching name:

I do not appear at the top of Google as far as Facebook goes, that is a different Gavin. This is because I still have my Facebook settings somewhat private and have had them that way for some time. I feel like it’s safe to change it, since I’m now publishing more and more on the net, but for the time being, my Facebook result a wasn’t on the first 5 pages of Google. As that is definitely not good, it’s nice to know that Facebook is doing its job as far as keeping my profile more privatized since those are the settings I chose. It is important to dominate the first page of Google though, so needless to say, my Facebook settings might be changed in the near future.


My Blog, Twitter and Pinterest was also part of my first page results. This does not surprise me, I’m actually quite happy about it though. Much of the content I’ve posted as far as “works” on the Internet has been to this blog. It’s nice to know that Google is ranking my results high in their algorithm. I’m also lucky enough to have a somewhat unique name, as opposed to a “Mike Smith,” which helps eliminate some competition.

I’ve already stated I want me Facebook results higher, but I also want my Google+ results higher. The best way to do this is to keep putting content on the platform. I don’t use Google+ as actively as I should, even though I know it’s benefits (makes sense right). When I start actively linking content to my Google+ page, it probably won’t have the search results of it on next to my “online poker” stats from 2007.


I also noticed something interesting, when typing in my name on Google.


This blog and my Google+ profile showed up. I’m not sure if that has something to do with my web presence as far as it seeing my search history, but I thought that was pretty interesting. It further proves the emphasis that Google is putting on individual’s Google+ profiles.

When searching e-mail:search_email

I didn’t receive many results, because I try to keep my email very professional related. I do have a different email that I use occasionally online when I think they are going to start spamming me after they get it. As far as the email that I use most, the only results I got was my Google+ profile.


Ranking on top of “Google Searches” is truly invaluable to a brand’s online reputation. It becomes harder when you are trying to get something other than your name out there because you face immense competition. I feel that using SEO’s effectively, being active on social platforms, and creating good and efficient content are key to dominating a Google search. If your going to be online, you need to stay active and monitor what is being said about you and your brand. People are now using what they see online as a basis for who you are as a person. Your digital and real-life “self” is on the path of conjoining, so be ready!

Live Nation App

Bob Marley said it best, “One good thing about music, when it hits you, you feel no pain.” Music has always played a huge role in my life. There really aren’t many things I love more than going to live concerts to see some of my favorite bands in action. It’s difficult to stay on top of your favorite artists/bands tour dates though.LN_Home You have to continuously check their websites to see when and where they are playing, how much the tickets are, when do they go on sale, etc. I have heard a few things about the app “Live Nation®,” but never actually downloaded it to my smartphone. I decided to give it a go and see whether or not it could assist me in my love for music and concerts.

As soon as the Live Nation® app opened it catered artist/band LN_Buffettresults based on the music I had in my iTunes. I thought that was an excellent feature. I didn’t have to individually search each artist, it basically provided me the ones I needed. To elaborate on this, it also asked me if I’d like to connect to my Facebook accountLN_Account so I could see even more results based on the bands that I like. The way the interface is set up is so user friendly, clear and understandable. You aren’t bombarded with outside advertisements, nor is it confusing.

Live Nation® took my global position and catered results based on it. It came up with various venues—some that I’ve never heard of—that were close to my current location. This took me in immediately. Finding shows and venues to attend is also very easy. You have 3 options: Your Shows, All Shows and Nearby Shows. All of these are specifically designed to cater to exactly what you are looking for. You can base your search off whatever is closest to a certain LN_searchlocation, or take a look at the schedule of your favorite artists to see exactly where to go.

They didn’t offer coupons, discounts or reviews directly on their app, but after doing a Google search, I found various other websites that offered these characteristics. I found coupon codes from retail sites, discounts from the Live Nation® store and reviews from sites like Yelp and those who have rated the app itself. I like how these weren’t directly offered on the app because it avoided clutter. It also gives Citi® card members extra benefits such as: accessing concert tickets before they go on sale to the public, buy preferred tickets and extra special offers.


Live Nation® allowed you to connect to your Ticketmaster™ account for easier ticket purchasing. You can even use the app directly to have the venue scan your ticket for entry. This is a fantastic feature, no longer do I have to print tickets out, I can just pull up the app. I’m seeing this feature more and more on various apps, and it definitely benefits the users.


Purchasing the tickets is also quite easy for the user. Gives you the option to chose your section, how many tickets you want and at what price. Also shows the On sale Dates and Times, Event Info and Lineups.

LN_Purchase1Live Nation® is a great app for all music lovers to have. It gives you everything you need to find your favorite artists/bands play live in concert. From one music lover to another, it’s worth checking out.

I’ll Keep My First Life, and Leave the Second One (Assignment)

I was taught at a young age that everyone is different. That being said, I’m not going to knock anyone who plays Second Life, but it definitely isn’t for me. I can see going on there as a means to communicate with fellow employees who live in various places, but not to build relationships and live a life in a digital world. When playing the game for roughly 3 hours, I was so happy to know that I had a life outside of the game to get back to, even though my current house didn’t exactly measure up to my beachfront mansion…

Image captured on "Second Life" game

My experiences were confusing, to say the least. At first I had to pick a character, to which I couldn’t find one that resembled me. The first destination I went to, it was apparent to me that quite a few people’s avatar or “digital person” in this game was obviously not how they looked in real life.

Game Avatars/Characters
Integrated selves – I noticed people whose avatar looked like someone could in real life. They didn’t have Hulk-like muscles or an absolutely flawless figure (digitally-speaking).

Image captured on "Second Life" game

Augmented selves – The avatars looked flawless, yet could still resemble what someone looks like if all their flaws turned to strengths.

Image captured on "Second Life" game

Immersed selves – These are the types of selves I noticed the most. Those who had taken the route of someone who they didn’t resemble at all, but possibly wish they did. From the guys with 6 packs and sculpted chins, to the women with hourglass bodies and model-like facial features.

Image captured on "Second Life" game

As far as communicating with some individuals, some were welcoming and others trash-talked me for not knowing what to do. Although I did find someone who was willing to talk to me a little bit. He sounded like a younger kid, fully immersed in the game, and given his avatar resembled “The Rock” from WWE, I can only assume that has very little to no resemblance to his real self. I tried to capture each answer he gave me, but he talked fast and trailed off here and there, but this was the just of it:

G = Me | T = Trevor

G: Hey, I’m Gavin; I have no idea what I’m doing.

T: Hi, I’m Trevor, you need to change your character, and you have no features.

G: You look like Gumby meets blocks…

T: I’m a green robot!Image captured on "Second Life" game

G: I believe you, hey I have a question—do you play this game a lot?

T: Sometimes when I get home from school and after dinner, until my Mom tells me to get off the computer.

G: Interesting, I was just wondering because I’m doing a little research on Second Life. If I ever play online games, it’s usually like on Xbox or something, nothing too virtual.

T: This game is really fun, there’s a lot to do. Sometimes it lags, but whatever.

G: I hear you. Well nice talking to you, good luck in the virtual world.

T: Bye-Bye!

I tried to talk to other people, but when I transported to locations there were so many people, I couldn’t get a word off. There was a lot of static from people’s microphones and my Internet was either running slow or the game had to much action in one specific area.

One specific area I went to was playing a Bruno Mars’ song and had female characters dancing everywhere. Reminded me of a strip club, and I think that’s exactly what it was supposed to mimic. Male characters stood there while females danced explicitly around them. Needless to say, this was the most confusing, yet interesting thing I saw on Second Life.

My Observation
From what I did and the various “areas” of the game I saw, it gave me more of a fantasy-futuristic world more than anything. From being able to fly, to donut seats, to having 15 people together on a random island talking, it was just fiction. It also feels like the creator(s) of the game were keen to employ the “commonalities” of society as to what people want in life. For example, living on a beach/island, with a beautiful house, money and people to experience it with.

Image captured on "Second Life" game

This is not reality, you have to actually do things in life and be productive to even come close to getting a private beachfront house. In this game, it’s just given to you. I think it takes away from the work ethic and presents the idea that you “can’t” have those materialistic things in society, even though you want to. But in this game you can—there are no limits and you can be, live, enjoy anything you want to, without repercussions, working, worrying, or even putting on clothes.

I understand there is certain people in real-life you can’t be or materialistic items you can’t get, but the escapism that is the game Second Life gives people the outlet to acquire things they want in their mind, while living out their fantasy-life. It is not something for me and I’m completely content with who I am and what I have. Sure, I’d like more money, a bigger house and no obligations, but that’s not how it is.

I worry that this game can give people a false reality, and once they experience reality, they will continue to rely on the game to function. It presents an outlet forImage Courtesy: people to escape into a fictional world of their desires, but what happens when the game isn’t on?

While I feel Second Life does take virtual reality to the next step and has great uses such as: interviewing, interacting and meeting with people across the world, it’s still a fictional world and it lacks the overall meaning of life. I have no discontent with people involved in the game, but I think it’s important for people to remember that’s exactly what it is—a game!

Sports and Social Media Survey (Part 2)

Part II of the “Sports and Social Media” survey deals with the results. The results are based on 23 respondents over a 5-day period. Below lists the 10 survey questions and the results, as well as my interpretations of the data. I would also like to thank the 23 participants for taking time out of their day to take this survey.


Questions and Results

What is your gender?
13 male participants and 10 female participants

Which category below includes your age?
23-27 years old: 17 participants
28-32: 3 participants
33-37: 2 participants
43+: 1 participants

Do you watch sports?
Yes: 22 participants
No: 1 participant

What electronic device do you predominately use when watching sports?
Laptop Computer: 2 participants
Television: 18 participants
Smartphone: 1 participant
None: 1 participant

Which of the following sport(s) do you follow?

Followed Sports

What is your favorite way to get sports news?
Internet: 11 participants
Podcasts: 1 participant
Television: 10 participants
I don’t follow sports news: 1 participant

Which of the following social media sites do you personally use?
Facebook: 23 participants
Twitter: 18 participants
Google+: 12 participants
Instagram: 18 participants

Have you ever participated in a discussion about sports on a social media platform?

Participated in Sports Convos

Do you think social media provides a positive or negative outlet for sports conversation?

Overall, what is your level of enjoyment as far as being a part of and/or reading conversations on sports via social media?
Strongly Dislike/Dislike: 0 participants
It’s O.K: 6 participants
Like It: 10 participants
Love It: 5 participants
No Preference: 2 participants


Expectations, as written in Part I, were met in this survey. As a sports fan, I find social media to be a great outlet to interact with other fans. I wanted to know just how other people felt about that, as well as sports and social media as a whole

Data Interpretation:

To start, it’s worth noting that most respondents (male and female) are sports watchers, there was only one who wasn’t. The participant who wasn’t involved in sports was a 43+-year-old male. This was the most surprising part of the survey to me. I assumed—no offense ladies—that it would be a female who wasn’t part of the sports industry at all.

Of all sports, football ranked the highest one followed at 91% of total survey takers. Given that football is the most popular sport in America and the fact that this survey was done the week in preparation for the Super Bowl, these results don’t surprise me.Courtesy: The “timeliness” of the sporting event is also present in the Olympics; in which over 50% of participants say they follow. It would be interesting to conduct this survey during a year when there are no Olympic games, to see if those results would be equivalent.

As far as how people prefer to get their sports news, the Internet and Television were almost tied. This surprised me when seeing the “Internet” as not substantially ahead of all others. These results show people still enjoy sports news programs. Another reason I was surprised in these results is the fact that most sports news that’s seen on television can also be viewed online. Considering the ease of Internet access and the fact that smartphones are in our pocket, it just seemed like it would be a more popular choice.


I chose to only include 4 social media platforms in this survey, because I figured these 4 are ones where you’re most likely to encounter sports conversations. All participants were active on Facebook, 78% for Twitter and Instagram and 12% for Google+. All in all, each participant is an active member of at least one social networking site.

It was important to ask how people felt about sports conversations on social media. Even if you try to avoid them, you will see sports conversations. Especially when something big happens that non-sport networks pick it up or something sports related is trending and you see it on the sides of your screen. I needed to know whether people had a problem with it. Only 13% found sports conversations to be a negative part of social media:


Participant #5: Male (23-27 years of age). Follower of many sports and has been involved in sports conversations on social media. My analysis of this participant is that he enjoys it, even though it’s not a “good” thing, because he said he “likes” sports conversations on social media. This was interesting because I’ve never looked it from a perspective of enjoyment—while being negative. I can assume the hostility, profanity and overall aggression that can boil over in sports conversations that makes him feel that it’s not a good aspect of social media

Participant #11: Male (23-27 years of age). Follows 3 sports and uses laptop for news and watching. Participates in conversations, but doesn’t see them as a positive aspect of social media. I’m thinking he has had some similar experiences that Participant #5 had.

Participant #23: Female (23-27 years of age). Follows 3 sports also and has been involved in sports conversations. “Likes” them, but doesn’t see them as a good thing.

The commonalities of these 3 participants are that they have been involved in sports conversations, yet they still feel they are negative to social media. Prior to this survey, I figured anyoneCourtesy: involved in sports on social media looked at them as a good thing. Very intriguing results, and definitely one I didn’t foresee.

In the end, I was happy to see that no participant “strongly disliked” or “disliked” reading or being a part of sports conversations on social media. This result gives me the belief that people are accepting it for what it is, entertainment. Social media gives us an outlet to discuss an array of information on things we find interesting and sports conversations are at the forefront of topic being discussed.


Sports and Social Media Survey (Part 1)

Courtesy: Trevor Turnbull (


For as long as I can remember I’ve been a big fan of sports. My family instilled the greatness of sports into my mind at a very young age. My grandfather even used to say that sports is like our religion, and that actually has some validity. The way people have engaged with each other over sporting events is one of the great things about the industry. There is a common bond between all sports fans, and that is the love and respect for the game.

I was curious to see how people feel about sports in our society in relation to social media. Social media has provided people with an outlet to engage with a vast amount of others who share an interest in this industry. I thought it would be good to see just how people feel about engaging in sports conversations on a social media platform, so I created a survey. I distributed this survey in a somewhat snowball fashion through a link on a few of my social media accounts.

I really want to see how people follow sports, which sports they follow, and how they feel about sports conversations on social media. As I am biased in my ideals that sports are the greatest part of social media, it would be interesting to see how other people feel about it. I want to find out what and how people think about this and a survey on it will give me way better insight.

A summary of questions asked on the survey:

First off I wanted to know whether the survey taker was male or female. Considering there is the notion that sports are more followed by males, I wanted to see how that would affect the overall results.


Also wanted to know the age of the respondents and see if that plays a role in this scenario.

Then I had to make sure to ask people if they even watched sports, if not then this survey would provide little interest to both parties.

I also wanted to know what sports people watch and how they prefer to watch them (e.g. TV, CPU, Tablet, etc.) This will give me a little more insight into how “involved” my respondents are in the sports world.

It was important for me to ask where people got their sports news. This is because you can’t follow every particular event, so you rely on sports media outlets to give you information about the event.

Then I needed to know which social networking platforms the respondent actually uses. This will let me know whether or not they are more likely to engage in social media conversations.

Finally, to get the questions about whether or not the respondent has participated in a sports conversation on social media, whether or not they think it has an overall positive or negative impact and what is their level of enjoyment in relation to seeing/being involved in sports conversations on social media.


Upon this survey being completed, I want to get a better understanding of how people feel about sports being involved into the social media universe. Whether or not they are good or bad, and generally how they feel about it.

Stay tuned for my next blog post to see the results!


If you would like to participate in the survey, please click here.